Engaging in pay-per-click (PPC) advertising has its own remuneration and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business these days is doing distinct kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a system used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Ordinarily this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:
1. You need not be a genius in computer and technology to be able to run this advertisement campaign. 2. Immediate results are seen as soon as a few days. 3. No need to produce a website conform to the SEO rules. 4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising. 5. You can make use any search engine available. 6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments each month to the search engine you choose. 2. Pay for each click received by your website. At times, visitors are just competitors or people playing high jinks on search engines. This hassle wastes money you put in to this advertising. 3.Lack of ability to pay for the fees next month would mean removal of your website on the paid listings. 4. This advertising can only be used for the interim because it is difficult to handle in the long run. 5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped following an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your merchandise. PPC advertising leads your customers to you for a lesser cost.
Immediate EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to obtain your desired results fast. They will have your website live in just a few hours which means immediate increase in sale.
Regular TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, subject matter and industry. These networks have a list of websites of the publishers wherever the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a particular advertiser. If its still competitive, would it be even listed amongst the paid search lists or does it generate sales? Of course, if the advertiser made the highest offer, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, therefore, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what is important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, create the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding as you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit versus your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means enhance revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and successful ad campaigns in the days to come. - 29868
Business these days is doing distinct kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a system used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Ordinarily this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:
1. You need not be a genius in computer and technology to be able to run this advertisement campaign. 2. Immediate results are seen as soon as a few days. 3. No need to produce a website conform to the SEO rules. 4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising. 5. You can make use any search engine available. 6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments each month to the search engine you choose. 2. Pay for each click received by your website. At times, visitors are just competitors or people playing high jinks on search engines. This hassle wastes money you put in to this advertising. 3.Lack of ability to pay for the fees next month would mean removal of your website on the paid listings. 4. This advertising can only be used for the interim because it is difficult to handle in the long run. 5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped following an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your merchandise. PPC advertising leads your customers to you for a lesser cost.
Immediate EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to obtain your desired results fast. They will have your website live in just a few hours which means immediate increase in sale.
Regular TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, subject matter and industry. These networks have a list of websites of the publishers wherever the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a particular advertiser. If its still competitive, would it be even listed amongst the paid search lists or does it generate sales? Of course, if the advertiser made the highest offer, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, therefore, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what is important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, create the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding as you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit versus your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means enhance revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and successful ad campaigns in the days to come. - 29868
About the Author:
Learn the exact same secret that allows 1 man to get all his Google ads completely FREE while everyone else has to keep paying for theirs. A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE!
